As Social Media for Business becomes more widely adopted here are some Social Selling tips for the three major stages of the Sales Funnel. In Business to Business (B2B) selling, relationship building is particularly important. However, you’ll already know that you need to choose who you invest time in to build those relationships, and be […]
“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” Fitzhugh Dodson As you prepare for the next leg of your business journey why not invite Wurlwind to help you identify your destination, chart your course and plan the skills and provisions with you. Defining campaign […]
If you have a large following for your LinkedIn Company Page then LinkedIn Targeted Status Update feature will be really helpful for you. This allows you to target your Company Status updates to relevant groups of people who are following your company page. Watch this 2 minute video to find out how. Action steps to […]
Google Analytics provides an excellent set of tools to monitor and support decision-making to help you improve the performance of your website and lead generation. This article takes you through an example of a dashboard from one of my websites, to give you an outline of what you can gain from your Google Analytics Dashboard. […]
Blogging for Business is a mainstay of Social Media Marketing for businesses. There is a lot of evidence available to support this, for example from Hubspot*. However, there are some techniques that will enhance the benefits, and make the blogging project, and the on-going commitment, much more worthwhile. Blogging with the best I’ve admired and […]
What does the Sales Funnel for a small business look like in the Sales 2.0 and Social Selling world? Sales 2.0 and Social Selling is pioneering territory, so I’ll give you the example I’m working on at Wurlwind. I’ll use the six step model I’ve covered in previous Funnel Friday Blog articles, and in the […]
