Archive | May, 2012

Social Selling and Sales 2.0 in B2B markets – Infographic and Overview

Selling Through Social Media to Close More Leads InsideView What is Social Selling? Social Selling, or incorporating Social Media networks into the communication mix for developing relationships with prospects and customers, is a natural extension of other forms of sales related communications, such as email, phone and meetings. Social Media is moving rapidly beyond personal […]

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Opportunity Creation – pro-active Lead Generation and Lead Conversion

Recent research results published by MarketingSherpa* highlights the top marketing priorities and challenges for business to business companies. It may come as no surprise that these are: Lead generation – which is subdivided elsewhere in the research into Lead Volume and Lead Quality Converting qualified leads into paying customers – which is a greater challenge  […]

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