Archive | April, 2012

Stand Out in a Crowd

Online lead generation – 10 strategies to STAND OUT in a Crowd

How do you get noticed by the right people, and increase the effectiveness of your online lead generation activities? Here are 10 strategies to help you to think SMART and be CREATIVE to get yourself, your customer value proposition or your offer noticed. And to clarify the purpose, the Call to Action (CTA) at this […]

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Social Selling – the evolution from List to Community is underway

Is your marketing and sales thinking, approach and strategy moving from List to Community yet? Where is ‘the money’? A few years ago I came across the expression ‘The Money is in the List’. Then it was updated to ‘The money is in your relationship with your List’. The contemporary version is ‘The money is […]

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Lead Nurture – How to create an Email Welcome sequence

If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]

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Online Lead Generation Part 2 – the Landing Page and Thank-you Page

Online lead generation for many business to business (B2B) companies centres on gaining an email address from someone interested in what you offer, and permission to follow-up subsequently. The more email addresses you can capture and follow-up effectively the better your sales pipeline will be. The page where email address capture takes place is often […]

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