Archive | March, 2012

Social Media for Business – shocking statistics about B2B buyers

If you think Social Media is for youngsters and consumer brands this compilation of statistics about social media for business will open your eyes. It shows that business buyers are using online sources, searches, forums, social networks and more as a matter of course these days. And business buyers increasingly expect companies they want to […]

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10 ways to improve your market segmentation and lead definition

Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online […]

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Five steps to use LinkedIn Status Updates as a Company to generate leads

LinkedIn Status Updates is one of many ways you can promote your business and generate leads. As with other online networks and resources, such as your Website and Twitter, there are three things you need to do: provide something worthwhile for visitors to see and read and ideally to share include content that indirectly or […]

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