Archive | March, 2011

Lead qualification – an essential part of B2B lead generation

Since you are reading this you probably have a challenge in the lead generation area. If it’s any consolation you’re not alone. MarketingSherpa: Over 80% of companies surveyed said a lack of “quality sales leads” is their single biggest challenge. (Up from 70% last year!) CEO Insights: found the lowest percentage of salespeople making quota […]

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Sales Applications to improve Social Selling

There is an increasing and bewildering number of marketing and sales applications. The challenge for many marketing and sales leaders and professionals is how to choose and use the most appropriate sales applications to increase sales productivity and sales effectiveness, while avoiding increased costs in terms of time and expenditure. Our approach here is to […]

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