There was a great article posted on CRM Search which was write-up of an interview with Paul Greenberg, one of the international thought-leaders in the CRM and Social CRM sphere. Here is the link to the article, or to Paul’s collection of articles on CRM Search The comment I posted (copy below) highlights some additional [...]
One of the ‘trending topics’ in 2011 is the integrated sales funnel, bringing together many strands around B2B marketing and sales and seeking to help to align them in order to meet various objectives of companies and solutions providers. This also overlaps with the rise of what’s become known as Sales 2.0, which is covered [...]
With the buzz around Social Media and online marketing for big consumer brands it’s easy to overlook the importance of grass-roots and traditional marketing, especially in business to business (B2B). There are many opportunities to create mini-campaigns, where traditional marketing can be enhanced by online marketing. Here’s and example that is ‘live’ at the moment. [...]
