This Funnel Friday is the first in a 4 part series on online lead generation. I hope this approach and the ideas and tips help you improve your sales funnel. Lead generation is something every business needs to do on an ongoing basis. Online lead generation is often used alongside other, offline, lead generation techniques, [...]
Market segmentation underpins your business success. Identifying which customers you want to serve leads into creating value propositions that meet their needs and communicating your value clearly to them. Improving your segmentation will help to increase your conversion rates, reduce wastage of time and expenses and improve your sales and return on investment. With online [...]
LinkedIn can be used in many ways to feed your lead generation process with new contacts. You can then develop some contacts into leads and then nurture some of those into sales-ready opportunities. Your goal might be just a couple of key contacts or a regular supply of new people, and your tactics will vary [...]
One of the ‘trending topics’ in 2011 is the integrated sales funnel, bringing together many strands around B2B marketing and sales and seeking to help to align them in order to meet various objectives of companies and solutions providers. This also overlaps with the rise of what’s become known as Sales 2.0, which is covered [...]
LinkedIn is an under-used network for many people. Find out how you could gain so much more by updating your profile and spending a little time doing some simple things on a regular basis.
