Which one sounds more attractive? “We’re having a party tonight and we’d love to have you along. There are loads of great of people I’d like you to meet, and my mates would like to meet you too. It’ll be a night to remember. Do you want to join in?” “You are cordially invited to [...]
Did your visit to this page start with a question? Was it a question you entered into a Search engine like Google? Or a question posted as a Social Media update, a LinkedIn status update or a Tweet? Or the subject line of an email that took the form of a question? Many activities [...]
Five tips this episode focus on closing deals, improving expertise, writing a review, reconnecting and partnering. Each of these has a quick win benefit and a longer term return. 1. Find or create a compelling reason for customers to buy now: When a deal stalls or takes a long time to close there may be [...]
Thank you to the many people who commented about Funnel Friday Episode 3; in person, via the comments box and on Twitter. I am very encouraged by your feedback. One thread that came through from the comments was that previous Funnel Friday issues have been somewhat over-whelming – that 6 tips on different topics was [...]
Welcome back, or welcome to, these six tips in the Funnel Friday series. I hope this issue provides you with some valuable ideas, and maybe some inspiration, to help you to ‘Turbocharge your Sales Funnel’. I’m deliberately covering the various stages in the end-to-end B2B marketing, sales and delivery process. Your business may be stronger [...]
