Tag Archives: buyer emotions

Funnel Friday – B2B sales tips – episode 2

Welcome back to Funnel Friday, or welcome if this is the first issue you’ve seen. If you missed the introduction, this is a series of tips to help business owners and sales people primarily in B2B selling to help you work ‘on your sales funnel’ not just ‘in your sales funnel’. If you are able [...]

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Four essential buyer emotions to tap into for sales success

Simplicity can be much more powerful than complexity, especially in selling. A eureka moment occurred for me recently, at a workshop about public speaking run by Topher Morrison. He shared a simple four step model to tap into the emotional states that buyers need to feel in order to make a purchase. These buyer emotions [...]

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