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Event-based or event-driven lead generation using webinars

By on April 18, 2012 in Attract, Engage, Lead generation, Sales Funnel

Lead generation campaigns and the sales process are made up of many types of events and activities, so you might think of it as event-driven lead generation. Creating an events schedule that covers your target audiences and the various stages in your sales funnel provides a structure around which you can in-fill other activities, such [...]

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Ten ways to use Linkedin to feed your Lead Generation Process

By on February 6, 2012 in Attract, Lead generation, LinkedIn, Social Media

LinkedIn can be used in many ways to feed your lead generation process with new contacts. You can then develop some contacts into leads and then nurture some of those into sales-ready opportunities. Your goal might be just a couple of key contacts or a regular supply of new people, and your tactics will vary [...]

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Sales Funnel – 6 Step Strategy to Turbocharge your Sales

By on January 20, 2012 in Attract, Deliver, Engage, Nurture, Recycle, Sales Funnel, Sales-cycle, Sell

With the Wurlwind focus on the end-to-end Sales Funnel and the Funnel Friday email newsletter series, here is a  six step strategy to help you to ‘Turbocharge your Sales Funnel’. I’m deliberately covering the various stages in the end-to-end B2B marketing, sales and delivery process. Your business may be stronger in some areas, but not [...]

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Funnel Friday – B2B sales tips – episode 2

By on January 12, 2012 in Attract, Deliver, Engage, Lead generation, Nurture, Sales Funnel, Sales-cycle, Sell

Welcome back to Funnel Friday, or welcome if this is the first issue you’ve seen. If you missed the introduction, this is a series of tips to help business owners and sales people primarily in B2B selling to help you work ‘on your sales funnel’ not just ‘in your sales funnel’. If you are able [...]

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Funnel Friday introduction – tips to help you build your sales funnel

By on January 6, 2012 in Attract, Deliver, Engage, Lead generation, Nurture, Recycle, Sales Funnel, Sell

Welcome to Funnel Friday. Funnel Friday started in January 2012 as a series of weekly Blog Articles and Email Newsletters published and sent out on Fridays. Why call it Funnel Friday? If you’re a Business Owner, or Marketing and Sales Manager in a smaller business, you’ll know that there are many benefits to working ‘on [...]

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