Recent research results published by MarketingSherpa* highlights the top marketing priorities and challenges for business to business companies. It may come as no surprise that these are: Lead generation – which is subdivided elsewhere in the research into Lead Volume and Lead Quality Converting qualified leads into paying customers – which is a greater challenge [...]
I attend quite a few events every month, in my business schedule, as I guess you do too. For me this includes national exhibitions and trade shows that run annually, quarterly local business exhibitions, professional groups meeting monthly, fortnightly breakfast networks and weekly team meetings. Online meetings, such as webinars, tele-seminars and web conference calls [...]
Thinking of ideas and topics for a webinar can be incredibly difficult, as it can also be when trying to write a blog article, an email broadcast or follow-up sequence. Add in the objective of generating inquiries, but without being overtly salesy, and it can be a daunting task. Attraction marketing and Sales 2.0 lead [...]
How do you get noticed by the right people, in order to generate leads and inquiries? Here are 10 strategies to help you to think SMART and be CREATIVE to get your offer noticed. And just to recap, the offer at this stage is ‘Talk To Me’ rather than ‘Buy My Stuff’. This is the [...]
Marketing, sales, lead generation and the sales funnel is made up of many types of events and activities. Creating an events schedule that covers your target audiences and the various stages in your sales funnel provides a structure around which you can in-fill other activities, such as social media and tele-marketing. It can also feed [...]
