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Social Business – several multi-dimensional changes intertwined

Gerhard Gschwandtner posted a very thought provoking post about Social Business on his blog at Sales Power Blog and I added my comment, which I wanted to also post here on my own website. The whole topic of Social Business brings in so many dimensions, it makes CRM seem straight-forward in comparison, and there was significant [...]

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Integrated B2B Marketing and Sales Funnel – born 2011!

One of the ‘trending topics’ in 2011 is the integrated sales funnel, bringing together many strands around B2B marketing and sales and seeking to help to align them in order to meet various objectives of companies and solutions providers. This also overlaps with the rise of what’s become known as Sales 2.0, which is covered [...]

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International Marketing Perspective – interview with Stephen C Campbell

I first met Stephen in 2009 in Bristol and I was impressed by his approach to helping businesses grow through a combination of marketing basics and new techniques. Since then he’s been extremely busy with consulting and speaking engagements in the UK and abroad. I caught up with him when he was back in the [...]

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B2B Buying Process Updated

The Blurry B2B Buying Process | New Breed of B2B Buyer #2 — The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained. Original article by Joel York – many important observations.

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