Social Media Review and Action Plan

The Wurlwind Social Media Review and Action Plan is ideal for small to mid-sized business (SMEs) that are currently at the early stages of Social Media usage and who now wish to step up the level of operational use of social media and increase the results achieved.

The review and action plan provides a more focused and specific approach and recommendations than either self-teach, attending training courses or trial and error research with various tools.

The review element is an independent assessment of the way a business currently uses Social Media within the context of their marketing and sales funnel; as a tool to attract, engage, nurture, support sales and deliver customer service.

The action plan element will identify improvement steps and ideas specific to the business and in relation to its value proposition, target market, marketing and sales processes etc. In addition, opportunities to encourage customers and contacts to spread the word about you online will be identified. The action plan will typically be 20-30 focused and pragmatic improvements for quick wins and suggestions for longer term development.

For a 1-2 person business the review is typically a day or less, rising to 2 or 3 days for a larger or more ambitious business, depending on current social media usage and scope and objectives for future development.

The review will cover:

* Which Social Media Networks fit best
* Current metrics and quality scores
* Techniques to increase reach
* Techniques to increase engagement
* Techniques to improve conversion
* Techniques for Social Media Monitoring
* Content and message strategies
* Operational activity and productivity tools

If you want to improve your lead generation and lead quality then social media can make a major contribution, but it needs to be focused.

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