Sales Funnel Review and Action Plan
It is particularly applicable for small and mid-sized businesses, (SMEs from say 3-30 people), operating in a B2B sector, that are looking to improve their sales results, either for growth or a change of direction or to arrest a decline.
The review element can identify bottlenecks and under-performing activities as well as identify areas and ideas for improvements.
The Sales Funnel action plan will typically highlight 20-40 focused and pragmatic improvements for quick wins and suggestions for longer term development.
This review, short report and recommendations take typically 2-5 days consultancy, depending on the size of the business, nature of the marketing and sales processes, objectives and depth of the review.
Recommendations are likely to produce a return of 5-10 times the cost of the review, from some or all of the following areas:
- marketing and lead generation activities
- lead nurture and qualification
- selling and closing activities
- how value is delivered to customers
- marketing & sales technology usage
To improve the effectiveness of your sales funnel, from lead generation through to delivering value to customers, then this independent review by our lead consultant will make a major contribution to your growth.
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