Four essential buyer emotions to tap into for sales success

Simplicity can be much more powerful than complexity, especially in selling.

A eureka moment occurred for me recently, at a workshop about public speaking run by Topher Morrison.

He shared a simple four step model to tap into the emotional states that buyers need to feel in order to make a purchase.

These buyer emotions are:

  1. Pain in the present
  2. Hope towards the future
  3. Faith in your promise
  4. Urgency

Keeping these points in mind, and using them as a check-list, should pay dividends in your marketing and selling.

They can be applied at all stages in the sales cycle; from lead generation, lead nurture, proposing, closing and into delivery.

I’ll be referring back to these points frequently, as a checklist to myself, as I develop website copy, my elevator pitch, presentations, sales letters, proposals, and more.

For more detail check out professional speaker Topher Morrison

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8 Responses to “Four essential buyer emotions to tap into for sales success”

  1. Mark January 20, 2012 at 6:42 pm #

    Thanks JJWY – at least I presume that’s your initials not some other abbreviation.

  2. Dinah Carver January 19, 2012 at 6:45 pm #

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    Welcome to my website registered advisor.

  3. Micheal January 16, 2012 at 3:12 pm #

    I thank you humbly for sharing your wisdom JJWY

  4. Anissa Carmolli January 10, 2012 at 3:25 am #

    Hello, This is a really nice looking site. Are you a website designer or did someone make this lovely design for you?

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